The little program that could

The Treasury Grant Program (TGP) is a small, little-known component of the 2009 Recovery Act. TGP provides businesses that invest in renewable energy a 30% cash grant  (parallel to the 30% tax credit tax credit individual taxpayers get when they go solar at home).  But the TGP is set to expire at the end of the year, unless Congress votes to extend it.

The TGP has awarded a total of $396 million for commercial solar projects, and the results are enough to make a coal lobbyist blush:  TGP grants have created 20,000 new jobs, and the funded projects together generate 200 MW of solar electricity.  $396 million is a pittance compared to the $73 billion in subsidies the fossil fuel industries raked in between 2002 and 2008 or the $14 billion for ethanol during that same period.

Extending TGP through 2012 is crucial for ensuring continued growth of solar during the remainder of the recession.  Congress will be voting on this soon so send your senator an e-mail today!  Let’s make sure all the little boys and all the little girls across the land get solar in time for Christmas.

–Erica Etelson

Season of sharing and saving

The holiday season kicks off tomorrow, and we here at Sungevity hope your solar-powered kitchen is filled with the delicious  aromas of the season and with the good cheer of family and friends. At the same time, we know the holidays can be challenging, especially during an economic downturn.  As you gear up for Black Friday (or sit it out in honor of Buy Nothing Day), consider a few frugal and planet-friendly alternatives to the traditional shopping frenzy:

Websites that allow people to swap and share household and personal items abound.  Some of them are set up to allow you to rent your stuff for a small fee, while others simply facilitate trading and “freecycling” of unwanted stuff. Check out:

freecycle.org

neighborgoods.net

rentalic.com

snapgoods.com

As for gifts, consider a $15 gift subscription to Green American, which helps connect consumers with low-impact products and financial services or, for a stocking stuffer, you can buy organic handkerchiefs (or make them yourself out of old sheets).

Beware of “greenwashed” products that simply slap an “eco-friendly” label on the package of a basically worthless piece of you-know-what.  My personal favorite is the digital “yoga/meditation timer”–in case you didn’t already have enough timepieces (on your cell phone, your wrist, your oven, your microwave, your DVD player and your bedside alarm clock), here’s another one that’s made in China of non-renewable metals and requires two AAA batteries–you’ll have to meditate for an eternity to figure out what’s green about this product.

Another gift option is to make a donation in someone’s name to an organization they like. Some of our local favorites are Solar Richmond, which trains and places youth in solar industry jobs and the Wild Equity Institute, which brings attention to the often-overlooked issue of environmental degradation of the urban edges of the Bay Area.

Final holiday tip: We’ve extended our offer of a $200 Whole Foods gift certificate through the end of the month.  If you or anyone you know is considering signing up for a solar lease, may as well do it now so you can stock up on groceries once the Thanksgiving leftovers are all gone.

Happy  Thanksgiving!

–Erica Etelson

Bag the bag

Though I hadn’t planned it out this way, this turns out to be the week for non-solar related Good (aka “sick”) News.  On Monday, the  Los Angeles County Board of Supervisors voted to ban most stores from handing out single-use plastic bags. Less stringent bag bans are already in effect in San Francisco, Fairfax, Malibu and Palo Alto. The LA bag ban is expected to cut in half the number of single-use bags families throw away each  year, from 1600 down to 800, and will save LA $4 million in litter removal costs.

Public concern about the environmental impact of disposable plastic items is at an all-time high, thanks to media coverage of the horrific Pacific Garbage Patch (an all-you-can-eat-before-you-die toxic buffet for wildlife) and to popular bloggers like Beth Terry (fakeplasticfish.com) who chronicles her tireless mission to rid her life of plastic. Beth was a keynote speaker at a Tedx event last week that focused on the Pacific Garbage Patch.

LA’s move follows on the heels of the California Senate’s failure to pass a plastic bag ban approved by the Assembly.  Campaigns are underway to pass local bag bans in many cities around the world–find your city on this interactive map.  A global campaign launches today with a fresh new tool…a sure-to-go-viral rap music video called “Plastic State of Mind” about how plastic bags are “a convenience that will kill you.”

Every year, shoppers throw away 500 billion little bags of horror:  They’re made of oil and toxic chemicals.  They don’t biodegrade. They kill 100,000 wild animals a year. They don’t get recycled (don’t believe the hype–most get landfilled or incinerated in China or India).  And we don’t need ’em…BYOB to the grocery store next time, and hook up with or start your own local ban-the-bag campaign.

–Erica Etelson

Very slick

Backyard Garden Program

Today’s blog has nothing to do with solar energy and everything to do with solar power in the form of photosynthesis. But mainly I just wanted to share some sick news about a group I’ve long admired that has finally gotten their due (note to readers over the age of 40…”sick” means really really good according to my youthful co-workers)…

City Slicker Farms grows 20,000 pounds of food a year in the backyards and vacant lots of West Oakland, where a third of the residents live under the official poverty line.  Soon, City Slicker will take over a 1.4 acre cleaned-up brownfield and turn it into the West Oakland Urban Farm and Park, complete with vegetable beds, fruit trees, a bee hive, a chicken coop, space for kids to play, and a pay-what-you-can community farm stand.  The Farm promises to be an oasis in an area that is starved not only for food but for safe open space and greenery.  The $4 million to buy the land comes from Proposition 84, a 2006 bond measure that disburses $5.4 billion for park improvements and natural resource preservation.

I remember back in the day when an idealistic young Willow Rosenthal started City Slicker–back then, in 2001, few people were thinking about food justice or the connection between agribusiness and climate change, much less doing anything constructive about it.  Since then, the myriad issues connected to food have exploded–food justice, food safety, food’s carbon footprint, water usage and other environmental impacts.

Not content to let the sun, the rain and other natural forces work their magic, civilization is built on human’s ability to artificially maximize food production using finite and harmful substances like chemical pesticides and fertilizers and exploiting cheap, migratory farm labor. A growing number of people around the world have begun to understand that industrial agriculture is, almost by definition, profoundly unsustainable.  City Slicker Farms is one of many projects that aims to build a healthy and just alternative before the current system collapses.

We’re proud to have City Slicker as neighbors and grateful to them for improving  the lives of so many Oakland residents. Congratulations, City Slicker!

–Erica Etelson

Remembering Veteran’s Day

Today is Veteran’s Day, a national holiday many of us only become aware of when we stop by the bank to find it closed. My generation came of age during a string of tragic wars—Vietnam, Grenada, Panama, Somolia, Bosnia, Iraq I, Iraq II, Afghanistan and, last but not least, the Cold War/nuclear arms race. When we think about veterans, what comes to mind is thousands of homeless Vietnam vets and Iraq/Afghanistan vets struggling with the physical and psychological side effects of head injuries and lost limbs. For many of us alive today, World War II is ancient history, and we lack a visceral appreciation of the role U.S. armed forces played in arresting the terrifying spread of genocidal fascism across Europe.

So I’m hitting the pause button for a moment here to try to reconcile the legacy of World War II heroes with the ongoing tragedy of young lives lost to our nation’s unrealistic quest to hang on to geopolitical dominance of the Middle East and its dwindling oil reserves. On a personal level, the current generation of vets is no less “heroic” than World World II vets—they put their lives at risk for a goal they believed was for the greater good of our nation. My criticism centers on the goal, not the soldiers. The goal, it seems, is endless growth for the vast military-industrial complex that President Eisenhower warned about so long ago. At the same time, the goal involves securing our lifeline to oil reserves. Our entire economy and society depend on it.

With finite financial and natural resources, the United States could choose to grow its clean tech industries, its universities, its public schools. Or it could choose to continue growing its military-industrial complex. Students or soldiers. Solar installers or bomb builders. That’s the choice we face. Transition now to renewable energy or spend the next twenty years fighting over every last drop of oil and scrambling to adapt to runaway climate change.   Just how hot do we want our planet to get, and how big do we want our veteran population to become?

–Erica Etelson

Green Jobs Genie Is Out of the Bottle With Prop 23 Victory

By Danny Kennedy and Charlie Finnie, November 9th 2010 via greentechsolar.

On election night there was a party that would have seemed impossible a year ago. Environmental justice and civil rights activists, the Republican governor, billionaire financiers, venture capitalists, entrepreneurs of every stripe, and George Schultz (formerly Ronald Reagan’s Secretary of State) were backslapping and fist-bumping at the Public House outside AT&T Park. These strange bedfellows did not come together to celebrate the Giants win over Texas — although that was surely an omen — but rather, the 20-point rejection of Proposition 23, Texas Oil’s attempt to stop the emerging clean energy economy in its tracks.

The significance of Prop 23’s lopsided defeat will be debated, but in our view it is this: it shatters the myth that clean energy somehow is at odds with creating new jobs. That myth, carefully concocted and nurtured by the fossil-fuel industry and their spin-doctors, never quite seemed logical — how could an industry with more entrepreneurial activity than any other fail to create jobs? But no matter. In our sound-bite world, if you assert something and put enough dollars behind it, it must be true. Quite the opposite is true in this case, and voters have now signaled en masse that they don’t believe the myth. Despite the ongoing trauma of having more unemployed workers than any other state in the nation, Californians voted by a large margin to support clean energy. Why? Poll after poll shows that voters’ foremost concern is jobs. Could it be that voters see the two-fold growth of new jobs sprouting from the clean economy over the rest?

Jobs are what we create in the clean energy industry. Our residential solar company, Sungevity, has grown from ten employees two years ago to over 100 today in Oakland, California, a city desperate for jobs. As we go forward, we expect to create hundreds more new jobs across the country. There are thousands of other green startup companies with similar stories.

Another significant takeaway from the Prop 23 defeat: unwittingly, the two Texas oil companies and their deep-pocketed backers, the Koch Brothers, have now demonstrated the political power of clean energy. No political analyst worth his stripes will miss the signal sent on Tuesday: with 60% of the electorate supporting it, clean energy is no longer a small political niche; it’s crossed over to become a mainstream movement, with broad support among a vast majority of voters. How many other big issues do die-hard Republicans and die-hard Democrats agree on these days? Not many.

The “No on 23”campaign also showed that green issues can draw out the big guns from across the political spectrum to fund a well-organized ass-whooping, which is what they gave the other side. Hearing Schultz and Schwarzenegger expound on the promise of a clean economy at the “No on 23” victory party, alongside committed Democrats and environmentalists, was a powerful and rare treat indeed. The genie is permanently out of the bottle.

It may be premature to say the “jobs versus the environment” debate is dead, but the more uplifting “what’s good for the environment is good for employment” reality burst onto the political stage on Tuesday. The theme of job growth through clean energy will continue to become more powerful in political races across the country, because green job growth is a proven fact, and facts are stubborn things.

***

Danny Kennedy is the founder of Sungevity and Charlie Finnie is the managing partner of Greener Capital.

Startups bet on solar panels on every home and building–From GreenBeat

Cleantech startups are expecting that distributed solar energy — basically installing individual solar panels where power is needed — is going to grow as quickly as the PC and cell Phone markets grew.

The most cost-effective way to utilize solar power is to slap solar panels on individual homes and buildings and provide power at a smaller scale rather than create massive solar panel farms. Large solar panel farms require a lot of money to build and maintain transmission lines to move the energy from point to point.

“That S curve, you’ve been through it with the PCs and cell phones in your pockets, that’s what’s going to happen with this business,” said Danny Kennedy, Founder of Sungevity. “We’re in the middle of the tide as it rises, so it doesn’t feel like we’re growing — but it’s going to take off.”

A panel of green technology startup executives made the comments at the GreenBeat 2010 conference in Palo Alto, Calif. It included home solar panel providers Edward Fenster, Co-Founder of SunRun, Ron Van Dell, CEO of SolarBridge, and Kennedy.

One challenge is to include both the technology to capture the solar energy and convert it to usable electricity in the same box, Van Dell said. An initial surge in growth — including a new source of jobs — will come from research and development of those micro-inverters that turn solar panels into a complete product that both captures solar energy and turns it into a useful power source.

But in order to make solar panels gain some widespread approval and acceptance, though, is to make them sexy, Kennedy said. It’s important to make them have the same appeal that Apple creates with its products in order to make consumers more willing to put panels on their roofs, he said.

“We have to learn from Apple — it doesn’t matter what motherboard or modem is in that bundle of components,” he said. “What matters is the service, and that you all feel so cool sitting there with your Mac computers.”

Matthew Lynley, November 4th, 2010.

The Longevity of the Sun

From the Green Jobs Bus Tour.

Sungevity….. doesn’t the name sound cool! Like the longevity of the sun sang a song of its future plans to sustain us. Okay maybe that’s a little far reaching. Its been a long journey…. but filled with so much inspiration! Sungevity is a solar company that uses satellite technology to help customers assess their solar needs. The main office is located in Jack London Square in the heart of downtown Oakland. As we sat in the lobby employees came in with their bikes ready for work. You can tell that the folks that work at Sungevity are dedicated to a “green” lifestyle even outside of the office. In addition to these happy healthy workers here in the Bay Area, Sungevity is helping to create green jobs around the nation as they partner solar instillation companies in various states. Their Founder Danny Kennedy was full of innovation and inspiration. He obviously understands the power of this new clean energy economy not just in finance but in the lives of everyday people. What stuck out the most to me is that they lease the systems to their customers so the initial investment is not so prohibitive.